As noted in the previous post, people experiencing cognitive dissonance in response to challenging information can respond in a whole host of ways, but primarily they reduce to three basic categories: (1) denial, (2) filtering/rationalizing the information to limit cognitive dissonance or (3) actually receiving the information, making no effort to escape the cognitive dissonance.
The first two options demonstrate the thought squelching processes necessary for manipulative groups to maintain milieu control, and the third option stimulate critical thinking which will ultimately guide a person away from the group influence. This post will deal primarily with denial but will also discuss why some people might be more predisposed to denial than others.
Denial, a form of isolation or withdrawal is fairly self-explanatory. (It is also employed as a result of confirmation bias which I will discuss in a later post, but I included denial here as an independent factor.) The most obvious way that people can compensate is to avoid the information through isolation, though eventually one does encounter dissonance, even when immersed in the neotribal subculture. When messages do penetrate the group’s barriers, one can esteem the messages as lies so that they do not have to be weighed and evaluated. All veracity of the information is denied and rejected because the pain of the truth becomes too great for the person to easily process. It is easier to abandon the new information.





